Welcome to Simply Skin

renew your Skin.

Modern aesthetics, simplified.

Our Story

Expert care, wherever you are.

We’re Dr. Woo and Cathy Woo, a husband and wife team and the heart behind Simply Skin. 

For a long time, we heard the same thing from friends, neighbors, and clients who were curious about aesthetic treatments but unsure where to start: 

“I’ve always wanted to try something like that, but it always felt out of reach.” 

Too expensive. Too far. Too intimidating. 

That never sat right with us. Quality skincare and aesthetic treatments shouldn’t be reserved for people who live near a big city or have hours to spend in a waiting room. West Michigan deserves better than that. So we built something different. 

By partnering with established salons in Rockford and Byron Center, we bring medical expertise directly into your community in spaces that already feel warm and familiar. With more than 35 years of combined experience and a physician-led approach guiding every treatment plan, our focus is on thoughtful care, natural-looking results, and long-term skin health. 

Together, we’re Simply Skin. We’re proud to bring physician-led aesthetic care to our community.

Getting started is easier than you think.

Step 1 — Book a Consultation: Reach out online or give us a call. We’ll find a time that works for you at one of our partner salon locations in Rockford and Byron Center.

Step 2 — We Listen First: Your first visit is about you. We’ll take time to understand your skin, your goals, and your questions with zero pressure to commit to anything.

Step 3 — A Plan Made for You: If you’re ready to move forward, we’ll recommend a personalized treatment plan and walk you through exactly what to expect. Real results, at your own pace.

Meet your providers

All services at this location are performed by Simply Skin’s licensed medical professionals, with physician oversight guiding each treatment.
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Cathy Woo

Family Nurse Practitioner
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Dr. Jeffery Woo

Internal Medicine, Medical Director
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Jenna Slot

Women’s Health Nurse Practitioner

What ouR
Clients Say

"I was nervous about trying Botox for the first time, but Dr. Woo and Cathy made me feel completely at ease. They took the time to explain everything, answered all my questions, and the results looked so natural. I'll definitely be back."

Sarah M.

“Simply Skin renewed my confidence in myself and my life. Flawless spa experience.”

Sara